Evolving Business with MBA Graduates and Designers
Below are some of my favorite quotes from some of my favorite articles on business and design.
"when confronted with a mystery, most linear business types resort to what they know best: They crunch the numbers, analyze, and ultimately redefine the problem "so it isn't a mystery anymore; it's something they've done 12 times before," [Roger] Martin says. Most don't avail themselves of the designer's tools -- they don't think like designers -- and so they are ill-prepared for an economy where the winners are determined by design."
"managers need to become designers to succeed in the next era of business."