Evolving Business with MBA Graduates and Designers

Below are some of my favorite quotes from some of my favorite articles on business and design.

The Business of Design

"when confronted with a mystery, most linear business types resort to what they know best: They crunch the numbers, analyze, and ultimately redefine the problem "so it isn't a mystery anymore; it's something they've done 12 times before," [Roger] Martin says. Most don't avail themselves of the designer's tools -- they don't think like designers -- and so they are ill-prepared for an economy where the winners are determined by design."

Reinventing the MBA: 4 Reasons to Mix Business with Design Thinking

"managers need to become designers to succeed in the next era of business." 
Alisan AtvurComment