Personal Philosophy

As a design researcher and strategist, I lead interactive exercises for other design professionals so that they can translate complex problems into component parts and finally into solutions and next steps which meet their criteria. I call this process "facilitation." In facilitating, I work by a code which influences how professionally conduct my activities. These principles influence how I reflect on my personal and professional contributions. The last update of this code occurred on April 25, 2017.



I support growth by serving creative professionals.

I strive to support customers to the best of my ability so long as supporting them does not compromise my ethics. I may not always agree with my customers, but I will loyally support them to the extent which is possible.



I prioritize clarity, kindness, and Compassion above other values. 

When I provide constructive feedback or critique to clients and colleagues, I strive to demonstrate respect and diplomacy without sacrificing the clarity of my message. I do not advocate for belittling gossip, even if some psychologists consider part of our human nature. I avoid using passive-aggressive tones or indirect communication as I find it may seem disrespectful. 



I believe preparation is a form of respect.

I believe that preparation is a defining trait of a professional.

  1. The more I prepare, the more professional I feel.

  2. The less I can prepare, the less comfortable I feel.

  3. The less comfortable I feel, the less likely I am to confidently contribute to a project, product, service or solution.


Ambitious but realistic

I set ambitious but realistic expectations on projects.

Regardless of the service I provide, my output of this work is only as good as the quality of the input. When clients work with me, I refrain from promising outcomes that are unrealistic.


Visual Thinking

I think visually in order to understand the problems and communicate opportunities.

When faced with a complicated challenge, I deconstruct its complexity into simpler, interconnected parts. I visualize these interconnected parts into low-fidelity visuals (such as sketches) or high-fidelity visuals (such as a journey map or road maps).