Sample Work

i60 Toolkit

"By embracing the idea that all people are naturally creative and tend toward collaboration, we conceived, designed, and developed a companion tool that acts as shepherd for both designers and non-designers alike to easily connect and produce meaningful concepts that add significant value to the organization and the consequent world. "

Client: Kaiser-Permanente
Employer: Propelland

Tempur Pedic Sleep Experience Center

" InReality designed and developed the Sleep Experience Center (SEC)," a private setting that literally protects people from pushy sales associates.  The controversial approach to environment design is unrivaled and one of the earliest examples of smart environments."

Client: Tempur-Pedic
Design Group: InReality

BBVA Service Experience for New Customers

"BBVA provides financial services to nearly 50 million customers across more than 30 countries. Since their founding in 1999, BBVA has remained laser focused on refining customer engagement and creating new experiences across the banking sector." (text and images from

Client: BBVA
Design Group: Propelland

User Research and Strategy for LP Building Products

Based on hundreds of interviews with contractors, builders, sales associates, managers and home owners, this revolutionary strategy used clarity and honesty to succeed over their competitors.

Client: LP Building Products
Design Group: InReality, 2009

Editing Design Literature

Alisan Atvur is an associate editor for Touchpoint – The Journal of Service Design. He supports scholars, professionals, and educators to hone their arguments and prepare their articles for publication.

Client: Global Service Design Network
Design Group: [No Affiliation to any design group]