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Presentation on User Research at EuroIA 2017

Alisan Atvur will be premiering the talk "Why Insights Die: How and why some design research insights don’t survive, and how to keep them alive" at EuroIA 2017 in Stockholm.

About the Talk

Design research insights can suffer a short shelf-life if they aren’t designed to survive within an organization's culture. This observation made Alisan Atvur investigate why some design research deliverables and activities seemed to drive innovation better than others. In this session, Atvur shares real-world examples and scenarios where research deliverables and activities accidentally sabotaged the value of the design research work. The presentation concludes with a practical framework for ensuring design research deliverables can survive within the organization. 


About EuroIA

The EuroIA Summit is Europe’s leading Information Architecture (IA) and User Experience (UX) conference. It is a unique event that brings together veteran Information Architects, experts from diverse fields practicing IA, and newcomers to the practice of IA and UX design. It showcases best practices and real-world results, along with the methods used to get there. It is organized every year in September, in a different European city. EuroIA 2017, in Stockholm, will be the 13th edition. (from the EuroIA website)

Learn more at

Earlier Event: September 27